The assignment at the ING Experience Center was to create a customer journey on collaborative
consumption. Collaborative consumption is the sharing and giving of goods and services. The
project lasted 21 weeks in total and during this project several products were delivered. The
reason for the assignment was that Amsterdam was named the most collaborative consumption city.
ING wanted to respond to this by making a customer journey about collaborative consumption. In
the customer journey a persona, illustrations and prototypes had to be made. The assignment was
to devise, design and realize these.